Abu Dhabi T10 holds exponential increase in global reach.


Modified Oct 11, 2021 10:22 PM IST

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Records were not just broken here during the last edition of the Abu Dhabi T10 season from 28 January to 06 February prior to this year however away from the grounds too. While the greatest of the cricketing stars set the competition land with their extreme ball striking and wicket-taking capacities, the Abu Dhabi T 10 recorded an incredible 79.57 percent ascend in its TV crowd when contrasted with the season in 2019.

The 2021 Abu Dhabi T 10 season was surely a treat for cricket fans as the whole world adapted to the furious Covid-19 pandemic. The competition was viewed as a light in the haziest of times and the degree of entertainment the tournament made was there to be considered when to be numerous as 144.2 million individuals checked out and watched their favorite cricketing legends on TV and an extra 26.1 million fans got the high power cricket competition on the OTT stage. The Abu Dhabi T 10 likewise contacted its wide crowd through interesting content through YouTube and web-based media handles. The competition’s YouTube page earned a worldwide reach of 90 million, while its online media handles contacted 82.8 million fans around the world.

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With the all outnumber of fans who watched the Abu Dhabi T10 ascending from 92.6 million (TV and OTT) in the 2019 season to 170.3 million (TV and OTT) in the 2021 season, the Abu Dhabi T10 recorded a precarious 83.91 percent ascend in the general crowd for the greatest T10 cricket party. The Abu Dhabi T10 likewise saw a 38.52 percent ascend in net sponsorship esteem when contrasted with the valuation in the 2019 season. The huge growth of the Abu Dhabi T10 in the a couple of years has simply been conceivable because of the responsibility and the support it has gotten from its patrons.

Alongside its patrons, which incorporate Host City Partners – Abu Dhabi Dept. of Culture and Tourism, Abu Dhabi Sports Council and Abu Dhabi Cricket; Powered by Wolf777 News, Dream 11, Vimal, Radio and Sin Denim; Broadcast Partners – Viacom 18 (India) and Rise WorldWide (Global media) and Newspaper Partner – Khaleej Times, the Abu Dhabi T10 will make progress toward significantly greater statures when it returns for one more season in November-December 2021.

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Talking about the evolvement of the Abu Dhabi T10, Mr. Shaji Ul Mulk, Chairman, T 10 Sports Management said, “The Abu Dhabi T10 has surely grabbed the attention of all cricket fans all throughout the globe. The monstrous ascent in the general broadcast crowd and sponsorship valuation shows the sort of energy and rush the tournament provides each year. While we are glad to see the enormous crowd numbers, we are not fulfilled at this point. We will attempt to expand our compass even more during the forthcoming period of the Abu Dhabi T10 in November-December this year.”

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Indian All-rounder Yusuf Pathan, who had retired from all sorts of cricket last year, will show up for Maratha Arabians who have West Indian Nicholas Pooran as the icon player. In the meantime, India and Karnataka pacer Abhimanyu Mithun, who had declared his retirement on Thursday, will play for Northern Warriors, the reigning champs of the tournament who have England pacer Chris Jordan as the icon player. The Abu Dhabi T10 is the only ICC-endorsed T10 League on the globe as of now and the competition has entered its fifth season in 2021. The tournament will be held at the Sheik Zayed Cricket Stadium in Abu Dhabi from November 19 to December 4.

The six squads have gotten a noteworthy line of players for themselves from a pool of 447 cricketers at a lively Abu Dhabi T10 Players Draft at the W Abu Dhabi Yas Island on Thursday (October 7) night. Some huge draws like Chris Gayle, Eoin Morgan, Dwayne Bravo, Jason Roy, and so on have been gotten in the draft by different groups. b Shaji Ul Mulk, Chairman, T10 Sports Management said, “It’s been exceptionally fulfilling to see the development of the association throughout the long term.