Virat Kohli, the world cricketing superstar, shocked everyone by turning down a  proposal from PUMA. PUMA, the global sports apparel company, had presented Kohli with a contract of ₹300 crore for eight years. This was an enormous bid from PUMA to retain Kohli as the brand face. Kohli opted not to renew his deal, indicating that he has other ideas for his ride ahead.

This move has raised a lot of eyebrows among fans and experts alike. Many felt that the historic partnership between Kohli and PUMA would go on for many more years. Kohli, after all, has been one of their most sought-after ambassadors, and the alliance had brought tremendous success to both parties. But Kohli, as is his habit of doing what he feels is right, has walked away from the deal.

Though the reason for his move is yet to be known, some reports indicate that Kohli is seeking new opportunities. He might be eyeing new partnerships or putting more emphasis on personal initiatives and social causes. Whatever the motivation, this daring step has been making headlines and leaving fans wondering about his next move.

Virat Kohli has ended his partnership with Puma.

He had signed an eight-year deal in 2017, reportedly worth ₹110 crore, and declined a renewed offer of ₹300 crore. pic.twitter.com/aKtwyMRRNy

— Marketing Maverick (@MarketingMvrick) April 11, 2025

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A New Chapter for King Kohli

Virat Kohli has always been a person who takes bold and individual decisions. The recent decision is a reflection of the fact that he wants to venture into uncharted territories, on and off the pitch. Rejecting such a massive offer is a sign of the fact that he cares more about his vision and future plans than money. Fans appreciate him for his cricket as well as for being courageous in the face of life.

As Kohli continues, everyone is looking forward to what's next. Whether it's a new brand endorsement, private business venture, or something entirely different, one thing is certain  King Kohli is leading by example once again, motivating millions to pursue their passion and remain true to themselves.