Record-breaking viewership in first 10 matches of IPL 2024

The Indian Premier League (IPL), one of the world’s most popular cricket tournaments, has recently witnessed a significant surge in viewership. The latest edition, IPL 2024, has broken records and garnered unprecedented attention from cricket enthusiasts worldwide.

Record-breaking Viewership Figures

In its initial ten matches, IPL 2024 recorded an astounding viewership of 35 crore. This remarkable figure surpasses the viewership numbers of any previous edition of the tournament, even those held during the challenging circumstances of the COVID-19 pandemic.

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According to data released by BARC and Disney Star, the official broadcaster of the IPL, the overall watch-time for the tournament has skyrocketed to 8028 crore minutes. This represents a remarkable 20% increase compared to the previous year, highlighting the growing popularity and engagement with the event.

Significance of IPL 2024

The extraordinary viewership figures of IPL 2024 underscore its significance in the realm of cricket entertainment. Despite facing disruptions due to the COVID-19 pandemic in previous seasons, the current edition has managed to captivate audiences like never before.

Impact of COVID-19 Pandemic

The resilience displayed by IPL 2024 amidst the ongoing pandemic reflects the tournament’s ability to adapt and thrive in challenging circumstances. Despite initial concerns regarding spectator attendance and broadcasting logistics, the IPL has emerged stronger, attracting millions of viewers globally.

Disney Star’s Statement

Sanjog Gupta, Head of Disney Star (Sports), expressed elation over the record-breaking viewership figures for IPL 2024. He highlighted Disney Star’s commitment to enhancing fan engagement through innovative initiatives aimed at fostering passion and fandom for the tournament.

“We are overwhelmed with the record-breaking viewing figures for TATA IPL 2024. Disney Star has started the 17th season from where it left off last year, doubling down on fan-centred initiatives that seek to drive passion and fandom for the tournament,” Sanjog Gupta, Head of Disney Star (Sports) said in a press release.

Broadcasting in Multiple Languages

Disney Star’s comprehensive coverage of IPL 2024 includes broadcasting across 14 feeds in 10 languages, ensuring accessibility and inclusivity for diverse audiences. This multi-lingual approach has significantly expanded the reach of the tournament, attracting viewers from various regions and demographics.

In a commendable move towards inclusivity, Disney Star introduced a special feed in Indian Sign Language for Deaf, Hard-of-Hearing, and Visually Impaired fans. This initiative reflects the broadcaster’s dedication to ensuring that IPL 2024 is accessible to all cricket enthusiasts, regardless of their abilities.

Opening Day Viewership of IPL 2024

The inaugural match of IPL 2024 witnessed blockbuster viewership numbers, with 16.8 crore individuals tuning in to watch the clash between Chennai Super Kings and Royal Challengers Bengaluru on March 22nd.

Additionally, the opening day of the tournament registered a historic watch-time of 1276 crore minutes, marking the highest-ever viewership for the first day of any IPL season. This unprecedented engagement highlights the immense excitement and anticipation surrounding IPL 2024.