Indian cricket is more than a game. it is a money spinner that fuels the world cricket economy. A recent case in point is from Lord's, the legendary ground hosting the ICC World Test Championship (WTC) Final in June 2025. News is that Lord's will lose almost 4 million in revenue as India failed to make it to the final.

The Financial Power of Indian Cricket

India's participation in any high-profile ICC tournament ensures sold-out crowds, record viewership, and huge sponsorship agreements. The Indian fan community, both within India and around the world, is unparalleled. From ticketing to merchandise sales to broadcasting rights, Indian cricket earns a huge amount of money and is thus the most valuable asset for cricket globally.

The 2021 WTC Final between New Zealand and India at Southampton generated huge interest despite pandemic restrictions. When India hosted Australia at The Oval in 2023, the Indian fans packed the stands and gave an electric environment. India's absence from the 2025 final translates to a decline in revenue, impacting ticket sales, hospitality, and local businesses surrounding the venue.

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Why Does India's Absence Matter?

Cricket boards, broadcasters, and sponsors depend heavily on India's presence to make maximum profits. Indian supporters travel in huge numbers, packing stadiums globally. India's absence makes the commercial viability of the WTC Final suffer. Even neutral supporters admit that an India-powered final generates more engagement and interest than other teams.

The Bigger Picture

This is indicative of the increasing reliance of world cricket on India. Cricket may be a world sport, but no other side has the same economic clout. The ICC and the countries hosting the tournaments are aware that without India, the economics of cricket tournaments take a hit.

India's not being part of the WTC 2025 Final can be seen as a reminder of how Indian cricket is so important to the international game. On or off the field, the influence of Indian cricket cannot be denied.