In a move that took social media by storm, Virat Kohli, Royal Challengers Bengaluru (RCB) star and cricketing icon, deleted 191 posts from his Instagram feed on April 9, 2025. With over 271 million followers, Kohli stands as India’s most-followed athlete and ranks just behind Cristiano Ronaldo and Lionel Messi globally. His unexpected decision, made during the heart of the IPL season, caught both fans and brands off guard.

Rather than removing random content, Kohli strategically cleared his feed of all paid partnerships, brand endorsements, and promotional posts. These were reportedly moved to the Reels section, transforming his main timeline into a space focused purely on personal highlights — including workout clips, training shots, family moments, and updates from his lifestyle label One8. This deliberate shift appears to reflect a more curated, authentic image, further blurring the lines between sports, personality, and personal branding.

Now, fans are buzzing with excitement and speculation that this could finally be the year Royal Challengers Bengaluru (RCB) lift the IPL trophy. Many see Kohli’s Instagram reset as more than just a digital refresh — it feels like a subtle sign of something big on the horizon. With all promotional content moved out of the spotlight, it seems he’s deliberately clearing the stage for something monumental. No distractions, no brand noise, and, notably, no extra views for the sponsors — just a clean, personal space. Supporters believe this might be a preparation for that one iconic celebration post — the historic moment fans have been dreaming of. All eyes will be on Virat after the winning moment, and perhaps he’s making sure his profile is ready to capture it perfectly. As the tournament heats up, anticipation grows, and all attention remains firmly fixed on him.

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RCB set to face DC on April 10

Meanwhile, the 36-year-old has had an impressive run this season, scoring 164 runs in four innings at a strike rate of 154.70, including two half-centuries. As RCB gear up to face Delhi Capitals at the M. Chinnaswamy Stadium on Thursday, Kohli is on the verge of achieving multiple milestones.

A fifty in the upcoming match would make him the first Indian — and only the second player after David Warner — to record 100 T20 half-centuries. With 13,050 runs in 403 T20 matches, he’s also the fifth player globally and the first Indian to surpass the 13,000-run mark in the format. Additionally, with 998 boundaries in the IPL (720 fours and 278 sixes), Kohli is just two hits away from becoming the first player in the tournament’s history to reach the 1,000-boundary milestone.