'Women’s Cricket Will Go Next Level': Players react

It is anticipated that the launch of the Women’s IPL will bring about a new era of cricket in the country. The BCCI confirmed on Monday that the tournament’s media rights have been sold out, and the total cost has begun to attract international players’ attention.

The statement from the board says that Viacom 18 beat out Disney Star and Sony to get the rights for Rs 951 crore for five years. Over the next five years, the fee for each match will amount to Rs 7.09 crore. Five teams are expected to participate in the tournament, which is expected to begin in the first week of March. All of the matches will be played in Mumbai.

Women cricket players all over the country, on the other hand, were overjoyed to see the much-anticipated tournament take shape.

NEWS 🚨- The BCCI is pleased to announce Viacom18 Media Private Limited as the successful bidder of Media Rights for the Women’s Indian Premier League (WIPL) Seasons 2023-2027.

More details here – https://t.co/apUCQoFeE2 @viacom18 pic.twitter.com/fC1tsk9FbR

— BCCI (@BCCI) January 16, 2023

“Today’s a day that every Indian women cricketer will remember. The #WIPL is finally taking shape. @BCCI, @JayShah and all those involved deserve huge praise. Women’s cricket will go to the next level with this global stage provided. Come on girls, it’s all yours for the taking!”

Indian vice-captain Smriti Mandhana took to her Twitter account and wrote.

Several foreign cricketers also came up with positive reactions over WIPL media rights getting sold for a huge amount.

South Africa’s Marizanne Kapp called it “Incredible news for the women’s game.”

According to the BCCI’s announcement, Viacom18 will acquire the Media Rights for WIPL Seasons 2023–2027 for a total of INR 951 crores.

This is contingent on the fulfilment of other obligations outlined in the ITT and the execution of definitive documentation and formalities as required by BCCI.

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The global rights comprise three categories – linear (TV), digital and combined (TV and digital) and Viacom 18 successfully bid for the combined rights. In the men’s IPL, separate rights are sold across regions.