IPL franchise RCB on Wednesday declared the appointment of Prathmesh Mishra as the new director for RCB.

Prathmesh Mishra assumes control over the role of RCB Chairman from Anand Kripalu, who finished his tenure as Managing Director and CEO of Diageo India on June 30, 2021.

  • Cricket Winner | July 1, 2021 | 2:40 pm

Mishra is as of now the Chief Commercial Officer of Diageo India and will take on this additional responsibility effective July 1. Remarking on his extended role, Prathmesh Mishra, Chief Commercial Officer, Diageo India said, “Regal Challengers Bangalore is an integral piece of Diageo India, and we all offer a profound passion for the team. I’m amped up for adding my shoulder to Virat Kohli, Mike Hesson, and Simon Katich and playing intensely in all that we do, on and off the field. I would likewise like to thank Anand for his tremendous commitment to RCB so far.”

About Prathmesh Mishra

Prathmesh is an Arts Graduate from Delhi University and PGDBM from the Institute of Management Studies, Ghaziabad. An industry veteran, Prathmesh has more than twenty years of experience. Before joining Diageo India, he stood firm on footings of increasing responsibility across sales, advertising, key accounts, and client marketing with Inertia Industries, Mohan Meakins, and Pernod Ricard. 

Prathmesh drives the Commercial function at Diageo India and is essential for its Executive Committee. He joined Diageo India in 2014 as the Chief Operations Officer liable for the Western District. In a limited span of time, he likewise assumed the additional national responsibility of the CSD (Canteen Stores Department) business. An industry veteran, Prathmesh has more than twenty years of experience which clearly reflects in the masterpiece work he has done to date.

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Diageo India is the nation’s leading beverage liquor organization and an auxiliary of worldwide pioneer Diageo plc. The organization manufactures, sells, and circulates an extraordinary portfolio of premium brands like Johnnie Walker, Black Dog, Black and White, VAT 69, Antiquity, Signature, Royal Challenge, McDowell’s No.1, Smirnoff and Captain Morgan. 

Headquartered in Bengaluru, our wide impression is upheld by a committed team of more than 3500 employees, 49 assembling offices across states and union territories in India, a solid distribution network and a cutting edge Technical Center. 

Fused in India as United Spirits Limited (USL), the organization is listed on both the National Stock Exchange (NSE) and Bombay Stock Exchange (BSE) in India. 

Mishra drives the commercial function at Diageo India and is important for its executive committee. He joined Diageo India in 2014 as the chief operations officer responsible for the Western area. 

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About RCB

RCB, which is driven by current India captain Virat Kohli, is owned by Royal Challengers Sports Private Limited, an auxiliary of Diageo India. One of the first original eight teams, the team has made 3 final appearances in the IPL (in 2009 to the Deccan Chargers, in 2011 to the Chennai Super Kings, and in 2016 to the Sunrisers Hyderabad) for which they finished runner-up on the whole. It is perhaps the most followed and cherished T-20 team and has a tremendous international star fan base.

One of the original eight franchises, RCB have made three final appearances in the IPL in 2009, 2011 and 2016.

Prior RCB had a great season in IPL 2021 where they surpassed expectations with their outstanding performance in their season-opening win against defending champion Mumbai Indians. With an outstanding start, this team looked very strong this season. With the arrival of new players in the squad, matching skills with Virat Kohli and AB Devilliers, the pact seems to be a nightmare for opponents. Later the competition was canceled as instances of Covid-19 began springing up inside the IPL bio-bubble. A few recognized names like Michael Hussey, Lakshmipathy Balaji among others from different franchisees were discovered positive of the deadly virus. 

With a new executive set up, RCB would hope to continue the second half of IPL when it starts in late September in UAE.

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